Opt-in list building is a crucial part of any successful internet business.

That makes a good list building course something you have to have.

There are a number of different techniques you can use to quickly build your opt-in list and generate thousands of subscribers to your newsletter.

I currently have over 21,253 subscribers to my newsletters. You can do the same!

If you already have a web site, you should obviously start there.

I've found that too many people do not make it easy for people to sign up for their list.

You should have a sign up box on every page of your site. Don't use a simple email link. Use
the actual sign up box.

You'll get a lot more subscribers this way.

If at all possible, place the sign-up box above the fold on the page so your visitors don't have to scroll down to see it.

But anywhere on the site is better than nothing. You can even add a second sign-up box at the very bottom of the page.

Make sure to include some kind of privacy statement to reassure people.

Spam is getting out of control, making more and more people hesitant to give out their email address.

Always over an incentive to your visitors for subscribing to your newsletter. In fact, sell them on the incentive and not the newsletter itself.

Check out BloggingBlackbook.com for an example. Read more

Filed under List Building by Gregg.
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I'm split testing two ads in Google Adwords that go to a squeeze page to build my list (in a market in which I sell my own products).

The only thing different is the ppc ads themselves (even the headlines are the same - lines 2 and 3 are slightly different).

The click thru's come from the same keywords and go to the exact same landing page.

Ad A gets a CTR on Google Adwords of 2.77%

Ad B gets a CTR on Google Adwords of 1.62%

Obviously A is a clear winner. But here's the thing.

The conversion rate on the squeeze page (which is the same for both) is much higher for ad B. Read more

Filed under List Building by Gregg.
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