Copywritng and joint ventures are two very powerful aspects of a successful internet marketing business.

They're also closely linked.

Whether you are writing copy to sell a product, or writing a letter (copy) to a potential joint venture partner you need to be focusing on the key component of successful copywriting -

WIIFM - aka, What's In It For Me.

'Me" being the potential customer or potential joint venture partner.

I received an email the other day from someone on my newsletter list.

He mentioned that he had just written a report on the same topic as my newsletter article and was offering it to me to give away to my subscribers.

Now, we know what's in it for him - getting his site and information in front of all of my subscribers.

But what's in it for me? Read more

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In a previous article, Web 2.0 Social Marketing Case Study Results, I talked about how I managed to generate over 1,000 visitors in less than 24 hours from Netscape to a brand new blog.

So let's discuss some important copywriting tips you can use in your social marketing so that you can maximize your success when trying to generate traffic using web 2.0 sites.

Write a powerful, attention grabbing headline.

When writing an article, whether it's for your blog or an article directory, you should think about your headline the same way you would think about a headline for a sales letter.

The headline is the first thing people are going to see when they come across your article.

If it doesn't compel them to keep reading, you won't see any results, no matter how great your information might be in the body of the article.

This is just as true, if not more so, when incorporating social bookmarking and social news sites in your marketing plan.

Your headline MUST grab the attention of the reader immediately.

Let's use Digg as an example. Read more

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